Van Gogh and Godfrieds jeans standing sunflowerfield

Vanity sizing of true sizing

Vanity sizing or true sizing
When Vincent Van Gogh started painting in the South of France, jeans were already being made in the US. The size of jeans (men) was then the circumference of the waistband in inches. The phenomenon of “vanity sizing” forces many brands to also give their clothing a smaller designation than the item of clothing actually is. A Godfrieds jeans according to standard sizes is like the old system, a 36” has a 36” waistband circumference, if Van Gogh wanted jeans he would still have the same size.

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